ETO plans pioneering research into opera cinema broadcasts
23rd August 2013
The current trend for large opera companies to broadcast their work in cinemas has changed the audience experience of opera. Now English Touring Opera is teaming up with researchers at the Guildhall School of Music & Drama for the first academic study of the phenomenon in the UK.
180 UK cinemas now regularly broadcast the Met Opera Live in HD series, with an ever-expanding list of more than 200 cinemas also broadcasting the Royal Opera House’s cinema season. The research will explore the appeal of live opera and cinema broadcasts, if the emotional experience for audiences differs, and if lessons from the success of the cinema broadcasts can be used to increase the audience for live opera.
The research is funded by Creativeworks London, which brings together creative businesses and academic institutions based in London to increase growth in the creative economy. The lead researcher is Professor John Sloboda, director of the Guildhall School of Music & Drama’s Understanding Audiences research programme.
Research in cinemas and theatres will take place between October and December, 2013, with the findings being announced in early 2014.
The Barbican is involved as initial research partner. Cinema companies that would like to know more about their audiences for opera cinema broadcasts are invited to participate in the research. For more information on this opportunity please contact English Touring Opera on 0207 833 2555.